E Commerce Term Paper - 2269 Words

E commerce Case Study On DOA: 05-10-2012 DOS: 09-11-2012 Submitted By: Name: Tehzeem Rasool Roll No: A19 Reg No: 11011988 Section: K3R06 Submitted To:†¦show more content†¦* Vision: To become India’s largest online lifestyle products retailer. Industry/Service * Myntra.com is into the e-commerce (online shopping) business. It is an online retailer of fashion and lifestyle products in India. * Products :- * From 2007 to December 2010, Myntra.com was in the business of online demand personalization. The products ranged from * T-shirts, * mugs, * greeting cards, * calendars, * Key chains, diaries, coasters and many such products with photographs. * Myntra pioneered the personalization of sports jerseys and offered sports jerseys of several cricket and football teams such as Team India, IPL amp; FIFA. These jerseys could be personalized with a name and number of the customer’s choice. Products * Myntra has tied up with top fashion and lifestyle brands in India, such as Nike, Reebok, Puma, Adidas, Asics, Lee, Lotto, Decathlon, FIFA, John Miller, Indigo Nation etc. * To offer a wide range of current season merchandise from these brands. Myntra currently offers products from more than 200 Indian and international brands. These include shoes for running, tennis, football, basketball and fitness, along with casual footwear from world-renowned industry leaders like * There are also casual and dressy footwear for women from Catwalk, Carlton London and Red Tape to name a few.Show MoreRelatedThe Analysis And Ratio Analysis1012 Words   |  5 PagesThe methodology of this paper adopts the document analysis and ratio analysis. The information regarding the board characteristics and the financial figures collect from annual reports which are published on the official website of target companies. 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